J. B. Sancho

Creating good advertising is an enormous challenge and is the result of hard work and careful planning. This book is an honest examination of the complexity of human communication and consumer behavior. Current and fun to read, it discusses good advertising practices and reveals cutting-edge thinking on advertising topics. This book doesn't beat around the bush and it's not afraid to challenge a few conventions either. While paying particular attention to integrated marketing communication and to new media options like advertising on the World Wide Web, it presents principles, practices and...

Método analítico, método globalizado, concepción constructivista, aprendizaje dialógico, etc. son aproximaciones conceptuales y metodológicas para la enseñanza de la lectura y escritura.

Lanik Mueller's birthright as heir to planet Treason's most powerful rulership will never be realized. He is a "rad" (radical regenerative) who can regenerate injured flesh and trade extra body parts to the Offworld oppressors for iron. On a planet without hard metals or the means of escape, iron offers the promise of freedom through the chance to build a spacecraft. But it is a promise which may never be fulfilled, as Lanik uncovers a conspiracy beyond his imagination. Now charged with a mission of conquest--and exile--Lanik devises a bold and dangerous plan to break the vicious chain of...

Ante lo que está ocurriendo, se hace difícil imaginar cómo se puede pensar públicamente de otro modo o, para decirlo de manera más cruda, no pensar sino en establecer un nuevo acto de fuerza, de palabra o de obra, cuando no de mera indiferencia; porque se ha producido un acontecimiento no por reclamado menos inesperado: la libertad ha salido a la calle por su cuenta y riesgo para manifestar que las cosas ya no son como eran y nadie se va a dejar violentar más. Todo el mundo sabe lo que pasa, pero hasta dónde llega es lo que se intenta pensar en este texto cuyo autor bien pudiera ser...