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Creating good advertising is an enormous challenge and is the result of hard work and careful planning. This book is an honest examination of the complexity of human communication and consumer behavior. Current and fun to read, it discusses good advertising practices and reveals cutting-edge thinking on advertising topics. This book doesn't beat around the bush and it's not afraid to challenge a few conventions either. While paying particular attention to integrated marketing communication and to new media options like advertising on the World Wide Web, it presents principles, practices and...

Based on the latest scientific thinking, this groundbreaking book will introduce you to the extraordinary benefits of doing nothing. Within these pages a new philosophy of human potential is born. When you explore this philosophy you will find it answers many questions that may have puzzled you personally.

Resumen: Uno de los requerimientos más importantes para abordar el desarrollo de la personalidad en la etapa escolar, es el nivel o grado cualitativamente específico del pensamiento que deben desarrollar los educandos, dado por la plenitud, profundidad y detalle con que se abarca el objeto de estudio, por el modo de llegar al contenido fundamental del conocimiento y por la forma en que este se manifiesta. El curso que se presenta está vinculado al ejercicio de las tareas docentes en la dirección de lograr la solidez de los conocimientos y habilidades.